My younger daughter and I were out running errands, and next to one of the businesses we visited was a preppy little coffee shop with an intriguing name – Second Best Coffee. Being a recent convert to coffee, Amy suggested we go in.
Three things struck me about that place. First was their somewhat humble, unassuming name. Next was what I’ll call the “Picasso Bicycle” on the wall (see picture). The last was their mission statement – printed on the back of their bags of ground coffee – which included these words:
Second Best Coffee, at its core, is a commitment to relentless improvement. Coffee is our passion, and we cannot imagine a day where we do not learn something new… Second Best is not a self-deprecation, but a way for us to acknowledge and pledge that tomorrow’s coffee will clearly make today’s Second Best.
I’ll be honest, I didn’t care much for the coffee that day, but I loved their commitment to making their coffee better each day. Passion, relentless improvement, daily learning, and a longing to make tomorrow better than today – great words to live by.
Their commitment to coffee reminded me of Paul’s commitment to Christ:
Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead… (Philippians 3:12-13)
Friends, if others can be so passionate about coffee, shouldn’t we be able to be equally passionate about Christ? Can we also pledge that our relationship with Christ tomorrow will clearly make today’s second best? –Dave
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